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© 2015 mo'adore | Content and design by Morag Lee | Powered by Blogger.

Updates to my cruelty-free brand list

Antonia Burrell

A company that makes a clear statement on their website about using sustainable materials and non-harsh chemicals but then makes no reference to animal testing always fires off alarm bells for me. (By making such a big deal about other ethics - which are still important - you're highlighting the ethics you're not making a big deal about). I did e-mail in June and as of yet have had no response.

Added to: no statement 

Barefoot S.O.S

On their website they claim that everything is suitable for vegans however there is no animal testing policy (and you can't be vegan if you test on animals, regardless of ingredients) and when I e-mailed to ask for a statement I received no response (and it's been three weeks).

Added to: no statement.


I decided to check in with one of my favourite brands again, and I am glad to report that everything still looks fine. They have also been added to my vegan beauty brand list as they sent over their vegan list without any issues (and I am yet to know of a vegan/cf blogger who has had trouble getting their hands on this list).

Added to: vegan beauty brands/remains on my cruelty-free list.


This brand does have a statement on the website however it is the weak 'we test our products on human animals only' so I sent an e-mail to get clarification on ingredients/finished products and ask which countries they sell in. So far I have not had a response. 

Added to: ambiguous statement


Superdrug haven't had a change of heart however myself and a few of my cruelty-free pals didn't realise they were owned by the A.S. Watson Group, who sell on mainland China. Superdrug still has autonomy on their operations and testing methods but if you wish to avoid cruelty-free companies with testing parent companies that you may wish to consider this. 

General additions to testers

I, for some reason, forgot to add some brands that are owned by Procter & Gamble, Unilever or Coty to my testing list when I first made it and for that I'm sorry. But the additions have been: Wash&Go, Wella, Sure, St Ives, Stella McCartney, Simple, Shockwaves, Radox, Nice-N-Easy, Lynx, Impulse, Head & Shoulders, Darphin, American Beauty and Adidas.

Also added Lancome, who sell in China (who I, for some reason, had also previously forgotten about).


Currently the brands Inika and Love Soap have e-mails from sitting in their inbox. Both have ticked a few positive boxes already (website statement, approved by other bloggers etc) however the final nod of approval from me is when brands are willing to have a dialogue with consumers about animal testing. When I write another update next month I should hopefully have an answer (and a few more brands on the pending list).

Do you have any other information on these brands? Have you had an e-mail? Any other brands you want me to look into for next month?

Morag x
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