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© 2015 mo'adore | Content and design by Morag Lee | Powered by Blogger.



Where are you from?
I was born in Aberdeen, Scotland, and lived there until autumn 2008 when I moved to Dundee for university. I returned briefly to Aberdeen after graduating before moving to Glasgow for full-time employment. 

What is your job?
I work within the travel industry as a digital marketer. 

What did you study at university?
I studied International Management at the University of Abertay.

Do you miss Dundee? Would you move back?
I do really miss Dundee and believe it is a wonderful city. However, most of my friends have now moved on and little remains for me there. 

Would you move back to Aberdeen?
Can't imagine it.

How many piercings/tattoos do you have?
I have my ear lobes (which I almost never wear), forward helix and tragus (plus a rejected belly button) with a few more planned. I don't have any tattoos, though I have considered it.


How old is mo'adore?
Currently six. I started my blog at the beginning of 2011. 

How long have you been blogging in total?
I started my first blog in third year of high school, which would have been the academic year 2004/2005.

What camera do you use?
I use a Nikon D3100, with the AF-5 18-55mm lens. All Instagram photos were taken on my phone which used to be a HTC EVO 3D, but is now a Sony Xperia.

What is the CFBloggers Chat?
It's a weekly Twitter chat that I help moderate for cruelty-free beauty bloggers. We are also open to people who are only thinking of going cruelty-free and we also welcome non-bloggers into the chat. It's Thursday 9-10pm GMT on Twitter. Come join us!

Do you accept PR?
I do, but only occasionally. My blog is primarily activist/awareness lead so I always put my integrity first and I am very picky about who I work with.


How long have you been cruelty-free?
I made the decision in the summer of 2012, and now I can safely say 90% of my beauty purchases are not tested on animals.

How do you feel about parent companies?
I try and avoid these products where possible, but don't actively boycott either. I have the usual reasons (still sends a message etc) but I am also sensitive to the financial/operational reasons as to why some companies might 'sell out' i.e. if they weren't bought over they may cease to exist completely.

Are you a natural/free from beauty user?
It's a common misconception, but I am not a 'natural' beauty user. I am interested in natural beauty products but I don't exclusively use natural products.

Is your hair colour natural? 
Not completely. My natural hair colour is a chestnut brown which looks a bit red under certain lights. I highlight it using Lush Caca Rouge henna hair dye which provides more redness. I've been dying my hair so long I regularly just call myself a redhead.


How long have you been vegetarian?
I considered vegetarianism for most of my life but various factors caused me not to follow through whilst growing up. My decision came as part of a New Year's resolution in 2011, and by September all meat had been cut from my diet. 

How long have you been vegan?
I went vegan in the spring of 2014, after almost a two year transition. Veganism is difficult in the real world so there are slip-ups or non-vegan food eaten out of necessity, but it feels a lot more second-nature to me now.

Do you have any intolerances/allergies?
I have a self-diagnosed soya intolerance. It doesn't affect my life that much. 

Other Animal Welfare

Why do you hate PETA?
Cause they're full of shit. Okay, that wasn't eloquent. A more subdue explanation would be that whilst I am very passionate about animal welfare I am also passionate about other issues - issues that PETA push back a few years whilst peddling for animal rights. Body image, autism, the working class, sexual violence, and wheelchair users are other, very serious, issues which PETA has pissed on whilst promoting their own agenda. I have made animal welfare one of the main issues of my life but as someone who loves to geek over sociology and is passionate about intersectionality (the study of how different forms of oppression tie in together) whenever I am lending my support to one movement I make sure I'm not turning my back on another. Something PETA doesn't have the sensitivity to do. 

They also have a really ill-informed cruelty-free beauty list where companies just have to sign a form to be added. They also take their time removing brands who have been known to sell in China for some time.

How do you feel about medical testing?
I still take human life over animal life, so I relax my opinions on this matter. There's a difference between life-saving drugs and a bloody lipstick! I consider cosmetic surgery (unless it is done for medical reasons - I actually had cosmetic surgery as a kid) to be unethical from both an animal-welfare and corporate stand point (this is an industry that makes money off people's insecurities).

Anything else? Leave me a comment! 
morag | mo adore
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