When I originally started drafting this post I was planning to do a round up of my favourite products of this year (as I did last year and the year before that) with a little bit of a blurb on what a good year it had been for the cruelty-free community. But as I wrote down my ideas, I realised my thoughts on this topic were more substantial than what would fit neatly into two paragraphs.
I went cruelty-free two years ago, and it's a lifestyle choice that now feels natural. This year I got more involved in researching beauty brands first hand and also began switching over my cleaning products. However 2014 was also the year I officially went vegan - no longer 'plant-based' or 'transitioning vegan'. Vegan. It was also a fantastic year for my blog - I ended 2013 not really feeling mo'adore and was frustrated as it wasn't the kind of blog I would read myself. I entered 2014 with a new layout and a new content plan, and I'm now pleased to say I am closing 2014 with no predominant changes needed/planned for 2015.
However it is the intersection between these topics that has made 2014 a game changer. When I went cruelty-free in 2012, there were plenty of American blogs on the topic but across here on the British Isles I only knew of Karris and Louise (the latter of which had only just started blogging herself). Going cruelty-free gave my blog a much required niche, but back then the small handful of us were hanging out amongst the mainstream beauty bloggers. This year I really feel as if cruelty-free bloggers have come out of the water and stood on our own feet, bunched together and formed our own niche that differs from #bbloggers with our own trends, our own unwritten rules and our own hangouts (I'm going to shamelessly plug the @CFbloggerschat I help run).
P.S. I did actually however filmed a YouTube video on my favourite cruelty-free brands from 2014 if you just want to know about products.