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Cruelty Free Beauty Brands


Please note: I don't update this as much as I used to, but feel free to still use it as a starting point. 

I originally developed my cruelty-free beauty brand list after I went cruelty-free in mid-2012. I'm now embarking on transitioning my beauty cabinet too 100% vegan however I will continue to keep this list up-to-date for anyone who is only interested in avoiding products that are tested on animals, either for personal reasons or as a first step towards an overall vegan goal.

Personally, I define cruelty-free as not having been tested on animals at any point of the production process. From raw ingredients to final product. And not sold in a country that requires it by law (such as China). I am however okay with cruelty-free companies who are owned by testing companies, though I will mark these out.  

I have split the brands into four different lists: near enough certain, companies with ambiguous statements, brands with no statement and brands that definitely do test (and a final list for any brand that remains unknown for whatever reason). At the start of each list I provide more information on my criteria for each list.

I will hold up my hands and say I may get it wrong, and I have managed to in the past. Whilst I put in a lot of time for this research for anyone looking to buy cruelty-free cosmetics; I would still encourage each individual to carry out their own research and decide for themselves and only use this as a guide.

Brands that are cruelty-free

Whilst determining who definitely doesn't test is difficult (and can be a game of trust) the brands on this list are ones I have been given goods reason to believe they don't. This may be because they are Leaping Bunny certified or have provided a written statement that they don't test, make sure their suppliers don't and they don't sell in any countries that require it.

I have included brands that are owned by a testing parent company but have marked them out. 

0-9

Faith in Nature
Figs and Rouge
Fitglow Beauty
Flower Beauty
Fudge Urban
Fushi

G

Gosh
Green People
Gwen's Blends

H

Hannah & Hugh
Hourglass

I

ILIA
Illamasqua

J

Juice Beauty

K

Kat Von D
Kiko Cosmetics
Klorane
Kylie Cosmetics - please note, this brand sells mink eyelashes

L

Lash Unlimited
Lavera
Lush
Lyonsleaf

M

Marks and Spencer
Man Cave Inc
Mermaid Natural Solutions
Models Own
Molton Brown - owned by Koa Coporation who test when required by law.
Moo Goo Skincare
Moor Spa
Mop Hair
MUA
MuLondon

N

Nars Cosmetics  - owned by Shiseido
Natio
Natroma
The Natural Soapworks
Neal's Yard
Neom
Noughty Haircare
Nude Skincare
NYX Cosmetics- owned by L'Oreal

O

Olive & Rose
Opulentia Organics
Organix Hair
Orico London
Osea Malibu
Outback Organics

P

Pacifica Perfume
Pai
Superdrug own brand - owned by A.S. Watson Group

T

Tarte - owned by Kose
Teal Anchor
theBalm
Tiddly Pom
Urban Decay - owned by L'Oreal

W

Weleda

Y

Yes To

Z


Brands that have ambiguous statements

Brands on this list have been unable to provide a clear statement, or haven't replied at all. They could well be cruelty-free but not great at communication. I still, however, er on the side of caution. Make up your own mind! 

111 Skin
Alexami
American Crew
Antonia Burrell
Antonia's Flowers
Aromatherapy Associates
Australian Organics
Aveeno
Back to Nature
Bare Blossom
Barefoot SOS
Bathing Beauty
Batiste
Beatitude Products
Beauty UK
Becca
Beridan Naturals
Beardition
Beautisol
Bloom Remedies
Blow Pro
Bohemian Chic Minerals
Bonne Bell
Boots
Botanics by Boots
Charlotte Tilbury
Cover FX
Crazy Colour
Dainty Doll
Dash Skincare
Deborah Lippman
Dermalogica - I found this story unsettling and haven't trusted them since.
Diego Dalla Palma
Duo Adhesive
Earth Lab Cosmetics
Elegant Touch
Elemis
Emma Jean Cosmetics
Eyeko
Eyelure
Fenty Beauty
Freeze 24:7
Glossier
Handmade Naturals
HD Brows
Herbfarmacy
Kadria Skincare
Klorane
Keep It Kind
John Frieda
Lottie London
Macademia
Make-Up Revolution
Marc Jacobs
Milani
Nip & Fab
Nom Nom Skincare
Nuxe
Odylique
Ole Henriksen
Ojon
Orly
No7 by Boots
Percy and Reed
Philip Kingsley
Pineapple Road
Pour Le Monde
Pringle and Fairweather
Pure Lakes Skincare
Pure Nuff Stuff
Pure Thoughts
Revolution Beauty
Seventeen
Skin & Tonic
Sleek
SLG
Soap & Glory
St Tropez
This Works
Topshop
Toulou Organics
Venus's Vault
Wet'n'Wild
Zelens

Brands that test and I don't buy from, period.

I have two reasons for listing companies here:
1. They sell in China (in this case I have linked to their Chinese website) or use the dreaded 'as required by law' term (or they admit it, that too).
2. They are owned by Procter & Gamble, Coty or Unilever

Adidas
American Beauty
Anna Sui
Aussie Hair
Aveda 
Avon
Bath and Body Works
Benefit
Bioderma
Biore
Biotherm
Bobbi Brown
Bourjois
Bumble & Bumble
Burberry
Calvin Klein
Caudalie
Chanel
Chloe
Church & Dwight (I however have not looked into the companies owned by C&D)
Clairol
Clarins
Clean and Clear
Clearasil
Clinique
Colgate
Coty
CoverGirl
Crest
Diesel
Dior
Dove
Elizabeth Arden
Elle Girl
Estee Lauder
Front Cover
Garnier
Gilette
Giorgio Armani Beauty
Givenchy
GlaxoSmithKline (owns AquaFresh and Macleans)
Got2B
Gucci
Guerlain
Hawaiian Tropic
Head & Shoulders
Herbal Essences
Hugo Boss
Jimmy Choo
Johnson & Johnson
Jo Malone
Juicy Couture
Kiehl's
Lacoste
La Mer
Lancome
LaRoche Posay
Lipstick Queen
Listerine
L'Occitane
L'Oréal
MAC
Make-up Forever
Mamonde
Maxfactor
Maybelline
Miss Sporty
Nair
Neutrogena
Nina Ricci
Nivea
Nu Skin
OGX
Ojon
Olay
O.P.I
Oral B
Origins
Paco Rabanne
Palmer's
Pantene
Peter Thomas Roth
Philosophy
Prada
Radox
Redken
Reckitt Benckiser
REN
Revlon
Rimmel
Roberto Cavalli
Sally Hensen
Schwarzkopf
Sensodyne
Sephora
Shiseido
Shu Uemura
Simple
Smashbox
Stella McCartney
Stila
St Ives
Sunsilk
Sure
Talika
Timotei
Tresemmé
Tony and Guy
Unilever
Valentino
Vaseline
Veet
Versace
Victoria’s Secret Pink
VO5
Wash & Go
Wella
Younique
YSL
Yves Rocher
Yves Saint Laurent
QuickEdit
morag | mo adore
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