Please note: I don't update this as much as I used to, but feel free to still use it as a starting point.
I originally developed my cruelty-free beauty brand list after I went cruelty-free in mid-2012. I've since decided to use 100% vegan beauty products however I will continue to keep this list up-to-date for anyone who is only interested in avoiding products that are tested on animals, either for personal reasons or as a first step towards an overall vegan goal.
Personally, I define cruelty-free as not having been tested on animals at any point of the production process. From raw ingredients to final product. And not sold in a country that requires it by law (such as China). I am however okay with cruelty-free companies who are owned by testing companies, though I will mark these out.
I originally developed my cruelty-free beauty brand list after I went cruelty-free in mid-2012. I've since decided to use 100% vegan beauty products however I will continue to keep this list up-to-date for anyone who is only interested in avoiding products that are tested on animals, either for personal reasons or as a first step towards an overall vegan goal.
Personally, I define cruelty-free as not having been tested on animals at any point of the production process. From raw ingredients to final product. And not sold in a country that requires it by law (such as China). I am however okay with cruelty-free companies who are owned by testing companies, though I will mark these out.
I have split the brands into four different lists: near enough certain, companies with ambiguous statements, brands with no statement and brands that definitely do test. At the start of each list I provide more information on my criteria for each list.
I will hold up my hands and say I may get it wrong, and I have managed to in the past. Whilst I put in a lot of time for this research for anyone looking to buy cruelty-free cosmetics; I would still encourage each individual to carry out their own research and decide for themselves and only use this as a guide.
Brands that are cruelty-free
Whilst determining who definitely doesn't test is difficult (and can be a game of trust) the brands on this list are ones I have been given good reason to believe they don't. This may be because they are Leaping Bunny certified or have provided a written statement that they don't test, make sure their suppliers don't and they don't sell in any countries that require it.
I have included brands that are owned by a testing parent company but have marked them out.
I have included brands that are owned by a testing parent company but have marked them out.
0-9
100% Pure
2true
Adam and Eve Skincare
Aesop
A Girl's Gotta Spa
ALDI UK own brand
Alpha H
Alvin Connor
Antipodes
A Perfume Organic
Arbonne
Arctic Fox Hair Care
Ardell
Aromi
Aromatika
Aurelia
Axiology Beauty
Balance Me
Balm Balm
Balmology
Barefaced Beauty
Bare Minerals - owned by Shiseido
2true
A
Acure OrganicsAdam and Eve Skincare
Aesop
A Girl's Gotta Spa
ALDI UK own brand
Alpha H
Alvin Connor
Antipodes
A Perfume Organic
Arbonne
Arctic Fox Hair Care
Ardell
Aromi
Aromatika
Aurelia
Axiology Beauty
B
Badger BalmBalance Me
Balm Balm
Balmology
Barefaced Beauty
Bare Minerals - owned by Shiseido
Barry M
Beautiful Movements Cosmetics
Beauty Blender
Beauty Without Cruelty
Bellapierre
Bleach London
Blue Labelle
The Body Shop - owned by L'Oreal
B Skincare
Beautiful Movements Cosmetics
Beauty Blender
Beauty Without Cruelty
Bellapierre
Bleach London
Blue Labelle
The Body Shop - owned by L'Oreal
B Skincare
Bull Dog
Burt's Bees- owned by The Clorox Company
Chuckling Goat
Civilized Cosmetics
Color Wow
Colourpop
Concrete Minerals
Burt's Bees- owned by The Clorox Company
C
CALM SkincareChuckling Goat
Civilized Cosmetics
Color Wow
Colourpop
Concrete Minerals
Cooperative own brand
Core Cosmetics
Crazy Rumours
Crystal Body Deaodrant
Cyril's Soap Shed
Deborah Lippman
Deep Steep
Demure Lashes
DermOrganic
Dose of Colors
Dr. Hauschka
Dr Organic
Duwop
Eco Tools
Elemental Herbology
E.L.F
Elphine
Emani
Ermana
Evolve Beauty
Fairy Girl Cosmetics
Core Cosmetics
Crazy Rumours
Crystal Body Deaodrant
Cyril's Soap Shed
D
Daniel SandlerDeborah Lippman
Deep Steep
Demure Lashes
DermOrganic
Dose of Colors
Dr. Hauschka
Dr Organic
Duwop
E
Eco BellaEco Tools
Elemental Herbology
E.L.F
Elphine
Emani
Ermana
Evolve Beauty
F
FacetheoryFairy Girl Cosmetics
Faith in Nature
Figs and Rouge
Fitglow Beauty
Flower Beauty
Fudge Urban
Fushi
Green People
Gwen's Blends
Hourglass
Illamasqua
Kiko Cosmetics
Klorane
Kylie Cosmetics - please note, this brand sells mink eyelashes
Lavera
Lush
Lyonsleaf
Man Cave Inc
Mermaid Natural Solutions
Models Own
Molton Brown - owned by Koa Coporation who test when required by law.
Moo Goo Skincare
Moor Spa
Mop Hair
MUA
MuLondon
Natio
Natroma
The Natural Soapworks
Neal's Yard
Neom
Noughty Haircare
Nude Skincare
NYX Cosmetics- owned by L'Oreal
Opulentia Organics
Organix Hair
Orico London
Osea Malibu
Outback Organics
Pai
Figs and Rouge
Fitglow Beauty
Flower Beauty
Fudge Urban
Fushi
G
GoshGreen People
Gwen's Blends
H
Hannah & HughHourglass
I
ILIAIllamasqua
J
Juice BeautyK
Kat Von DKiko Cosmetics
Klorane
Kylie Cosmetics - please note, this brand sells mink eyelashes
L
Lash UnlimitedLavera
Lush
Lyonsleaf
M
Marks and SpencerMan Cave Inc
Mermaid Natural Solutions
Models Own
Molton Brown - owned by Koa Coporation who test when required by law.
Moo Goo Skincare
Moor Spa
Mop Hair
MUA
MuLondon
N
Nars Cosmetics - owned by ShiseidoNatio
Natroma
The Natural Soapworks
Neal's Yard
Neom
Noughty Haircare
Nude Skincare
NYX Cosmetics- owned by L'Oreal
O
Olive & RoseOpulentia Organics
Organix Hair
Orico London
Osea Malibu
Outback Organics
P
Pacifica PerfumePai
Superdrug own brand - owned by A.S. Watson Group
Teal Anchor
theBalm
Tiddly Pom
T
Tarte - owned by KoseTeal Anchor
theBalm
Tiddly Pom
Brands that have ambiguous statements
Brands on this list have been unable to provide a clear statement, or haven't replied at all. They could well be cruelty-free but not great at communication. I still, however, er on the side of caution. Make up your own mind!
111 Skin
Alexami
American Crew
Australian Organics
Aveeno
Back to Nature
Bare Blossom
Becca
Beridan Naturals
Alexami
American Crew
Antonia Burrell Antonia's Flowers Aromatherapy Associates |
Aveeno
Back to Nature
Bare Blossom
Barefoot SOS Bathing Beauty Batiste Beatitude Products Beauty UK |
Beridan Naturals
Beardition
Beautisol
Bloom Remedies
Blow Pro
Bohemian Chic Minerals
Bonne Bell
Boots
Botanics by Boots
Charlotte Tilbury
Cover FX
Crazy Colour
Dainty Doll
Dash Skincare
Deborah Lippman
Dermalogica - I found this story unsettling and haven't trusted them since.
Diego Dalla Palma
Duo Adhesive
Earth Lab Cosmetics
Elegant Touch
Elemis
Emma Jean Cosmetics
Eyeko
Eyelure
Fenty Beauty
Freeze 24:7
Glossier
Handmade Naturals
HD Brows
Herbfarmacy
Kadria Skincare
Klorane
Keep It Kind
John Frieda
Lottie London
Macademia
Make-Up Revolution
Marc Jacobs
Milani
Nip & Fab
Nom Nom Skincare
Nuxe
Odylique
Ole Henriksen
Ojon
Orly
No7 by Boots
Percy and Reed
Philip Kingsley
Pineapple Road
Pour Le Monde
Pringle and Fairweather
Pure Lakes Skincare
Pure Nuff Stuff
Pure Thoughts
Revolution Beauty
Seventeen
Skin & Tonic
Sleek
SLG
Soap & Glory
St Tropez
This Works
Topshop
Toulou Organics
Venus's Vault
Wet'n'Wild
Beautisol
Bloom Remedies
Blow Pro
Bohemian Chic Minerals
Bonne Bell
Boots
Botanics by Boots
Charlotte Tilbury
Cover FX
Crazy Colour
Dainty Doll
Dash Skincare
Deborah Lippman
Dermalogica - I found this story unsettling and haven't trusted them since.
Diego Dalla Palma
Duo Adhesive
Earth Lab Cosmetics
Elegant Touch
Elemis
Emma Jean Cosmetics
Eyeko
Eyelure
Fenty Beauty
Freeze 24:7
Glossier
Handmade Naturals
HD Brows
Herbfarmacy
Kadria Skincare
Klorane
Keep It Kind
John Frieda
Lottie London
Macademia
Make-Up Revolution
Marc Jacobs
Milani
Nip & Fab
Nom Nom Skincare
Nuxe
Odylique
Ole Henriksen
Ojon
Orly
No7 by Boots
Percy and Reed
Philip Kingsley
Pineapple Road
Pour Le Monde
Pringle and Fairweather
Pure Lakes Skincare
Pure Nuff Stuff
Pure Thoughts
Revolution Beauty
Seventeen
Skin & Tonic
Sleek
SLG
Soap & Glory
St Tropez
This Works
Topshop
Toulou Organics
Venus's Vault
Wet'n'Wild
Zelens
Brands that test and I don't buy from, period.
I have two reasons for listing companies here:
1. They sell in China (in this case I have linked to their Chinese website) or use the dreaded 'as required by law' term (or they admit it, that too).
2. They are owned by Procter & Gamble, Coty or Unilever
Adidas
American Beauty
Anna Sui
Aussie Hair
Aveda
1. They sell in China (in this case I have linked to their Chinese website) or use the dreaded 'as required by law' term (or they admit it, that too).
2. They are owned by Procter & Gamble, Coty or Unilever
Adidas
American Beauty
Anna Sui
Aussie Hair
Aveda
Avon
Bath and Body Works
Benefit
Bioderma
Biore
Biotherm
Bobbi Brown
Bourjois
Bumble & Bumble
Burberry
Calvin Klein
Caudalie
Chanel
Chloe
Church & Dwight (I however have not looked into the companies owned by C&D)
Clairol
Clarins
Clean and Clear
Clearasil
Clinique
Colgate
Coty
CoverGirl
Crest
Diesel
Bath and Body Works
Benefit
Bioderma
Biore
Biotherm
Bobbi Brown
Bourjois
Bumble & Bumble
Burberry
Calvin Klein
Caudalie
Chanel
Chloe
Church & Dwight (I however have not looked into the companies owned by C&D)
Clairol
Clarins
Clean and Clear
Clearasil
Clinique
Colgate
Coty
CoverGirl
Crest
Diesel
Dior
Dove
Elizabeth Arden
Elle Girl
Dove
Elizabeth Arden
Elle Girl
Estee Lauder
Front Cover
Garnier
Gilette
Giorgio Armani Beauty
Givenchy
GlaxoSmithKline (owns AquaFresh and Macleans)
Got2B
Gucci
Guerlain
Hawaiian Tropic
Head & Shoulders
Herbal Essences
Hugo Boss
Jimmy Choo
Johnson & Johnson
Jo Malone
Juicy Couture
Kiehl's
Lacoste
La Mer
Lancome
LaRoche Posay
Lipstick Queen
Listerine
L'Occitane
L'Oréal
Front Cover
Garnier
Gilette
Giorgio Armani Beauty
Givenchy
GlaxoSmithKline (owns AquaFresh and Macleans)
Got2B
Gucci
Guerlain
Hawaiian Tropic
Head & Shoulders
Herbal Essences
Hugo Boss
Jimmy Choo
Johnson & Johnson
Jo Malone
Juicy Couture
Kiehl's
Lacoste
La Mer
Lancome
LaRoche Posay
Lipstick Queen
Listerine
L'Occitane
L'Oréal
MAC
Make-up Forever
Mamonde
Maxfactor
Maybelline
Miss Sporty
Nair
Make-up Forever
Mamonde
Maxfactor
Maybelline
Miss Sporty
Nair
Neutrogena
Nina Ricci
Nivea
Nu Skin
OGX
Ojon
Olay
O.P.I
Nina Ricci
Nivea
Nu Skin
OGX
Ojon
Olay
O.P.I
Oral B
Origins
Paco Rabanne
Palmer's
Origins
Paco Rabanne
Palmer's
Pantene
Peter Thomas Roth
Philosophy
Prada
Radox
Redken
Reckitt Benckiser
REN
Revlon
Rimmel
Roberto Cavalli
Sally Hensen
Schwarzkopf
Sensodyne
Sephora
Shiseido
Shu Uemura
Simple
Smashbox
Stella McCartney
Stila
St Ives
Sunsilk
Sure
Talika
Timotei
Tresemmé
Tony and Guy
Unilever
Valentino
Vaseline
Veet
Versace
Victoria’s Secret Pink
VO5
Wash & Go
Peter Thomas Roth
Philosophy
Prada
Radox
Redken
Reckitt Benckiser
REN
Revlon
Rimmel
Roberto Cavalli
Sally Hensen
Schwarzkopf
Sensodyne
Sephora
Shiseido
Shu Uemura
Simple
Smashbox
Stella McCartney
Stila
St Ives
Sunsilk
Sure
Talika
Timotei
Tresemmé
Tony and Guy
Unilever
Valentino
Vaseline
Veet
Versace
Victoria’s Secret Pink
VO5
Wash & Go
Wella
Younique
YSL
Yves Rocher
Yves Saint Laurent
Younique
YSL
Yves Rocher
Yves Saint Laurent